1664 Training Solutions

Background

A newly founded business, Jamie met us at a B2B Expo, where he was looking for help to build and create his website to help launch 1664 Training Solutions and showcase his services to potential clients. He understood the importance of a strong, professional website, and made it his priority before he officially launched the business.

Specialising in business compliance training, executive coaching and administrative support within healthcare, 1664 Training Solutions needed a straightforward website to cut through the jargon of corporate compliance, to ensure the content was straightforward and easy to understand.

Brief

• Create new website

• Create look and feel of website to reflect Jamie's experience

• Break down service packages into sensible structure and visitor journey

The Result

We designed a brand new website for 1664 Training Solutions, starting everything from scratch: writing long form website copy with SEO keywords, sourcing relevant imagery to reflect 1664 Training Solution's ethos and heritage.

Google SEO Score

Highest score of 100

Source: Google PageSpeed

Design

Professional without being generically corporate

Time Taken

6 weeks

Platform

Hostinger

The Process

Starting a website from scratch meant a lot of decisions made, but here are a few implementations to create the perfect website for 1664 Training Solutions.

#1 SEO Copywriting

We asked Jamie to fill out a website questionnaire to explain the business, 1664's services and all key information clients would be interested in. We then turned the bullet points and casual phrases into professional copy with SEO keywords to ensure the website hits key search queries to improve visibility, as well as providing relevant information that clients need.

#2 Imagery Sourcing

With 1664 Training Solutions' industry and expertise, most competitors use serious, corporate imagery and design, which, while professional, is also quite generic. We wanted to create a more personal aesthetic while remaining true to 1664's professionalism. We tapped into Jamie's veteran background, and gave a soft nod to his time in the Marines through the imagery used throughout the website, by using outdoorsy and adventurous photos alongside photos of nursing and safety. This also has the underlying message that 1664 Training Solutions will battle the elements to ensure your company is safe and compliant.

#3 Research

While the questionnaire provided all the information we needed about 1664 Training Solutions' services, we wanted to understand more about each topic to ensure we were using the correct technical terminology and explaining relevant concepts. We conducted competitor research and delved into the world of corporate compliance, to ensure our content was professional, accurate and fit for purpose.

#4 Marketing Copy

Since the name of the business is so closely linked to Jamie's veteran background, we wanted to ensure the website demonstrated the importance of the Marines and pay the proper respect and homage to the Armed Forces. We went one step further to create marketing copy to explain the name of the business, almost as an ode and tribute to the Marines. Since 1664 Training Solutions embodies and carries the spirit of the Marines, we ensured the copy demonstrated the strength and resilience of the Armed Forces.

#5 SEO Optimisation

As we were able to build the website from scratch, we ensured the website structure and backend code was optimised for search engines, resulting in the highest score of 100 on Google PageSpeed Insights.

SEO optimisation also helps with accessibility for visually impaired and users with disabilities, so the added bonus is 1664 Training Solution's website also scores highly on Accessibility as well.

Michele provided us with an amazing service, listening to our needs and creating a website that exactly matched what we were looking for. Turnaround time was quick, responses were almost instant, and everything we asked for was surpassed, will definitely be using for our next project!

- Jamie Lennon, Founder -

★★★★★

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